« Back

  • The White Company

    01534 837126

    Voisins Department Store, 26-32 King Street, St Helier, Jersey, JE4 8NF

    www.thewhitecompany.com/
    About
    We're delighted to announce our first store opening in the Channel Islands.

    Situated within Jersey's famous department store, Voisins, in King Street, St Helier. Channel Island residents and visitors can discover our collection.

    Split over two floors you will find The White Company range including bed linen, bathroom, lighting, home accessories and women's fashion as well as The Little White Company range of children's and babies' daywear, nightwear, bed linen, storage and accessories.

    We would love to see you in store soon.

    OUR STORY

    It all began over 20 years ago when Chrissie, unable to find well-designed, beautiful quality bed linen, principally in white, established The White Company to make them.

    OUR MISSION

    To create a company that specialised in supplying stylish, white, designer-quality items for the home that were affordable. A company that made its customers feel welcome and provided an unparalleled shopping experience across every channel.

    What started as a range of essentials for the linen cupboard – duvet covers, pillows, fitted sheets and luxury towels in timeless white – has become a full range of lifestyle products – from home accessories to clothing and children’s wear.

    The changes in Chrissie’s life also became pivotal moments in the development of the business. The arrival of her first child prompted the creation of The Little White Company, a range of chidren’s and baby’s clothing, bedding and toys. When she couldn’t find stylish, timeless clothes that took her from work to weekend and back again in beautiful fabrics and flattering cuts, she decided to make them.

    THE RESULT

    Today, the company that began life as a 12-page mail order brochure has become one of the UK’s fastest growing multi-channel retailers. We love impeccably stylish products, principally in white – not traditional, not cutting edge, just beautifully designed, simple, elegant pieces. Timeless, yes, but with individuality and style. And, almost everything we sell is made exclusively for us.

    Categories: Home Furnishings .