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  • Directory of Chinese Social Media Platforms

    About
    China’s social media landscape is ruled by super-apps that have no direct equivalents in the Western world. WeChat combines instant messaging, mobile payments and mini-programs all within one platform. Weibo functions as a real-time public discussion hub. Xiaohongshu pioneered lifestyle-driven social commerce. Meanwhile, Douban, Tieba and Hupu cater to niche interest-based online communities.

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